At Alura, we believe beauty tech should fit into your life, not the other way around.
Our mission is to create science-backed, self-care solutions that help women reclaim confidence, comfort, and control over their bodies from postpartum to perimenopause.
No filters. No fluff. Just real tools that deliver visible results, fast.
Alura's LED Therapy Belt uses red and infrared light to visibly firm skin, smooth stretch marks, and help reduce stubborn lower belly fat in just 10 minutes a day, from home.
Finally, something that fits my real life
"I use it while watching Netflix — 10 minutes, that’s all. My lower belly feels tighter, and my jeans fit better. It’s not dramatic, but it’s something. And honestly, that little boost? Worth it."
-Sofia R.
Subtle, but my husband noticed
"I wear it in the kitchen while checking emails. After a few weeks, the skin around my tummy looks firmer. It’s a small change, but I feel like me again — and that’s huge."
-Chloe D.
Laundry, podcast, and a glow
"I pop the mask on while folding clothes. It calms my jawline flare-ups, and my skin’s less reactive. I haven’t felt this fresh in years and it takes almost no effort."
-Sophia J.
Less frizz, more control.
"This straightener feels smoother on my color-damaged hair. My ends don’t puff out halfway through the day anymore, and I’m not constantly redoing it. Light therapy in a flat iron? Surprisingly helpful."
-Wendy W.
Let’s be real: stretch marks and loose skin are part of being human. They tell stories — of motherhood, of change, of growth. And yet, many women still feel the...
Let’s be real: stretch marks and loose skin are part of being human. They tell stories — of motherhood, of change, of growth. And yet, many women still feel the...
If you’ve spent years cycling through expensive creams, serums, and tightening lotions with minimal results, you’re not alone. From post-baby stretch marks to loose skin after weight loss, some skin...
If you’ve spent years cycling through expensive creams, serums, and tightening lotions with minimal results, you’re not alone. From post-baby stretch marks to loose skin after weight loss, some skin...
Your 20s were about experimenting. Your 30s? They’re about intention. As hormones shift and collagen production slows, your skin starts to need a little extra love. Unfortunately, many women unknowingly...
Your 20s were about experimenting. Your 30s? They’re about intention. As hormones shift and collagen production slows, your skin starts to need a little extra love. Unfortunately, many women unknowingly...
